Student Resource Center: Career Discovery Experience
Designed and built an interactive, student-first content hub that transforms a transactional event site into a guided career exploration experience.
Role
Senior UX Designer & Content Strategist
Employer
The Technical Association for the Pulp and Paper Association (TAPPI)
Platform
Cvent (custom code + AI-assisted development)
Skills
UX strategy, content design, IA, interaction design, development
The Problem
The Student Summit experience was largely transactional and sponsor-driven:
Focused on event logistics and exhibitor visibility
Limited guidance for students exploring careers
No clear connection between academic majors and real-world roles
User gap:
Students didn’t just need information - they needed context, clarity, and direction.
Key Insight
This wasn’t a content gap, it was a guidance gap.
Students were asking:
“What can I actually do with my major?”
“What does this industry look like in real life?”
“Where do I start?”
The experience needed to shift from:
Information → Guided discovery
What I Did
Used Interaction to Challenge Misconceptions
Designed flip-card interactions to reframe the industry:
Debunks outdated perceptions
Highlights sustainability, innovation, and impact
Encourages exploration through lightweight interaction
Impact
Case Studies